Marketing & Growth

Marketing Strategy & Social Media Operations
Marketing Strategy × Social Media Ops × AI-Assisted Automation—built for outcomes.
Not just explanations—execution, design, and systemization in one place.

KPI-backward planning | First content calendar in 5 business days

Monthly reports that tie Actions → Metrics → Next Moves

Generative AI & light automation to cut production time by up to one-third

Contact

Marketing & Growth by J2G

We design a growth system tailored to your business: clear positioning, a repeatable content engine, and semi-automated social operations that keep your brand consistently visible across channels. From awareness to engagement and long-term retention—we support the entire journey.

What you get

Social Media Management

Weekly content plans, captions, assets,
and scheduled posts

AI-Powered Content Creation

AI-generated images, videos, and copy—fast, high-quality content that elevates your brand.

Automation & Workflow Design

AI tools and templates that streamline creation, management, and analytics.

Multilingual Design & Global Reach

Expand your brand presence worldwide with multilingual content strategies.

Scope of support

Marketing Architecture

Define target segments, value proposition, channel roles, and conversion paths—so messaging never drifts.

Social Ops & Content Calendar

Weekly/monthly calendars for Instagram, TikTok, X, and more, templated for speed and consistency.

AI-Assisted Production

Integrate AI images, videos, and copy into a governed workflow to scale reels/shorts/articles.

Who this is for

Teams running multiple channels (social/blog/video) without a clear, sustainable system

Organizations wanting to scale content with AI but lacking prompts and workflow design

Brands are rebuilding campaigns from scratch each time and seeking reusable templates

Leaders who want an “operational” marketing model with numbers that guide decisions

Workflow

Free Discovery (30 min)

Clarify goals, current state, resources. Summary sent after the call.

Proposal & Quote (1–3 days)

Plan selection, volume, KPIs, timeline. Contract to kick off.

Kickoff & Initial Design (5–7 business days)

Strategy sheet (Objectives/KPIs, persona, messaging, pillars) + Month-1 calendar.

Execution (weekly)

Creation → scheduling → activity log. First-response same/next business day.

Monthly Report & Iteration

Review metrics → propose next experiments (A/B, Reels, UGC, etc.).

Systemization (for top plan)

Deliver AI kits, templates, automations, manuals. Optional in-house handover.

About Payment

Once your contract is confirmed, we will issue a formal invoice to ensure clarity and peace of mind as we move forward with your project. We typically request partial (or full) payment before the project begins; however, flexible installment options can be arranged depending on the scope and your budget.

Payments via Stripe, Wise, or PayPal. GEL accepted for local clients.

Sample Plan

The plans and prices are for reference only.
Actual quotes will be provided individually based on the specific content and volume of the project.

	Operations Lite	Growth Design + Operations	Marketing AI & Semi-Automation
✅ Overview	Establish consistent publishing with minimal lift. Instagram / TikTok / X / Facebook (1–2 channels)	Solve “we’re posting but not growing”—PDCA across strategy, ops, analytics.	Move toward “content doesn’t start from zero”—tooling you can own.
✅ Scope	・10 posts/month (e.g., 2–3/week) ・Captions & hashtag sets ・Simple visuals/shorts (Canva) ・Scheduling or delegated posting with activity logs	・Month-1 design: Objectives/KPIs, persona, messaging, pillars, editorial tone ◯ posts/month (higher than Plan A) ・Monthly report (reach/saves/follows, etc.) + action plan ・Profile optimization; pinned posts & highlight setup	・AI Prompt Design: Bulk idea generation; multilingual captioning ・Templates: Canva designs, post structures, hashtag library ・Light Automations: Form → Sheet → Notifications, Notion sync, etc. ・Handover Manuals: SOPs & checklists for your team ・1-month onboarding support (optional Month-1 production bundled)
✅ Deliverables	・Monthly mini calendar ・Post package (copy/hashtags/thumbnail) ・Scheduling log	・Strategy Sheet (PDF/Notion) ・Monthly Report (PDF) + Next-month action list ・Post package & scheduling log	・AI Prompt Pack (.txt/.md) ・Canva & copy templates ・Automation flow diagram (BPMN/diagram) ・Operations manual (PDF/Notion)
✅ Typical Timeline	5 business days after kickoff: Month-1 calendar → weekly execution	7 business days after kickoff: Strategy draft → monthly reporting	2–4 weeks: requirements → design → setup → team training → support
✅ Pricing (USD)	From $500 / month (varies by channels & volume)	From $1,000 / month	Implementation from $2,000 Ongoing assistance from $400 / month
✅ Out of Scope	・Advanced video motion graphics ・Paid ads management ・On-site shooting	・Full-scale MA/CRM implementation ・Complex video production ・Ongoing ad operations	Custom software builds / enterprise-scale CRM/CDP projects

FAQ

When will we see measurable results?

Typically “stabilized operations in 2–4 weeks, clear trends in 2–3 months.”
Month 1: Foundations (KPI framing, messaging, pillars, first A/Bs)
Month 2: Narrow to winning formats; re-allocate effort
Month 3: Visible trends on saves, follows, CTR/CV, depending on goals
Seasonality, budget, and account history will shift timelines. Each monthly report maps tactics → metrics → next steps.

What should we prepare before/after the contract? How do we collaborate?

Align on “assets, access, and a decision path” to move fast.
Must-haves: channel URLs, brand do/don’t, product info & pricing, top FAQs
Accelerators: photo/video assets, past metrics (Insights/GA4/UTM), benchmarks
Access: only the minimum posting/analytics permissions (we’ll guide setup)
Cadence: weekly async approvals; optional 15–30 min touchpoints
Quality: pre-approval workflow before publishing; first-response same/next business day

For the AI/automation plan, what tools and data policies apply? Can we in-house later?

Tools: external SaaS fees (Zapier/Make, etc.) are at cost; we start on free tiers where possible
Ownership: AI prompts, templates, flow diagrams, and manuals are delivered for your internal use (subject to third-party license terms for fonts/assets)
Security: minimal-privilege access, audit trails, shared-drive governance, password hygiene
In-housing: SOPs & checklists plus team training enable self-run; light ongoing assistance is optional